CPA networks (or CPA affiliate networks) are typically services in which the advertiser will pay directly for the action completed (order, sale) on your web site when passing through the provided traffic channel.

According to marketers, this system is definitely perfectly suited for B2C (software downloads, payment for customers, online store purchases) and is not at all applicable to B2B businesses.

Just how can CPA networks work?

The network founder enters into an agreement in addition to a network of blogs, listing sites and other online resources to set ad units.

The system is similar to participation within the advertising network in Yandex or Google Display Multi level, but with one difference.

Mutual payments having partners are made directly with regard to completed actions on a website.

How Cpa affiliate networks work

Then the network owner symptoms an agreement with an advertiser (usually on paper), specifying usually the terms of payment and also clearly specifying the rate for any lead.

Real disadvantage for advertisers : the fact that the owners regarding normal sites usually desire a fairly large amount to enter the courses course.

Generally there are often intermediary agents – CPA-network aggregators, which in fact get together all owners-agents of CPA-networks and resell traffic actually according to the scheme:

– Traffic resale program

– The particular scheme is very simple, and almost anything seems to be fair.

– The network user buys traffic, catches potential buyers and resells the leads to the seller of goods and corporations.

If there is a whole new risk of being swindled using a CPA network, there is a kind of “arbitrage” – an aggregator linked to networks where one is guaranteed to pay for leads and the some other is rewarded after compensated leads.


Sales Funnel

– In short, the head sales funnel consists of these kinds of steps:

: Potential customers.

— Unsolicited leads.

– Warm leads.

– Customers.


A inviting lead in marketing is a conventionally “confirmed” lead.

That is, someone who is indeed a person who confirms that he is the one who made the application.

But he is and not as yet your client.

Typically, affcountry.com/ a warm crown might be:

— An interested visitor.

– A equivalent (who punches in fees, products).

— A person who inquires about the fee or checks availability.

That is, even if the male or female wants to buy a product on your mouth, they may ask questions.

If you can’t satisfy the customer (or something he doesn’t like the product), you will lower the customer.

If ever the customer is not satisfied with your present feedback as a supplier as well as feedback about the product that you will be selling, you will lose the purchaser.

This means that a new warm lead is just not a customer.

Which can be, the sales funnel will probably be inexorable.


We’re a bit cold about traffic accommodement, about CPA networks.

And buying traffic from “questionable” sources has always been embarrassing.

Although the temptation is usually high – for example , most people just need readers for our web page, and you can get them very on a limited budget through CPA.

But we still comply with natural channels to attract targeted traffic.

So what a new conclusion are worth drawing?

Don’t let CPA procedures drive traffic to your site. Any person run the risk of losing work in Yandex for sketchy behavioral factors.

Do not create a landing page on the separate domain and do not list it in services and websites. You run the risk of burning off the position of your site.

It is worth obtaining a most effective method of payment for the lead. Remember that you are obtaining leads, but you cannot challenge their quality.

Demand to be told concerning the methods of attracting traffic.

Demand the CPA’s legal details, the name of the boss and the conclusion of the written agreement on your terms.

Still, we recommend to help concentrate in your hands typical methods of attracting traffic: circumstances on your accounts, SMM using your publishers, blog on your web page and SEO under your own control.